WELCOME!

Welcome to Digital Marketing for Dummies!

Digital Marketing is the promotion of products or brands using one or more forms of electronic media. You may be wondering what that means exactly along with what it entails. In laymen terms Digital Marketing is the promotion of products or brands using media forms such as the World Wide Web (that’s the internet!).

In this blog I will teach you about the importance of digital marketing, how to be found on the internet by your customers, how to track and analyze customer traffic, how to optimize your hits using search engines, and much more. Stay tuned in the upcoming weeks to learn more about Digital Marketing and how it can help grow your presence specifically on the internet.

As a Marketing Manager, I am in charge of the online presence of the company I work for from managing our social media, to creating our website. Marketing is a passion of mine and I am lucky enough to have a career pursuing that passion. I also have years of experience and marketing training in this field. For more information about me please see the “Professional Biography” page.

What’s to come?

Check back the week of June 20^th to learn more about how search engine optimization, search engine marketing (SEM) and search engine strategies can benefit you and your company!

Check back the week of July 4th to learn more about the basic principles of metrics and how to analyze website traffic using web analytic tools and why these are essential to your online marketing success!